GCC Digital Out-of-Home (DOOH) Advertising Market – Industry Trends and Forecast to 2027
MarkNtel Advisors, a prominent market research firm, has recently published a report titled GCC Digital Out-of-Home (DOOH) Advertising Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027. This study offers an in-depth examination of the industry, encompassing GCC Digital Out-of-Home (DOOH) Advertising market share, size, trends, and growth predictions. Additionally, the report features an analysis of competitors and regions while spotlighting the most recent developments in the market.
GCC Digital Out-of-Home (DOOH) Advertising Reports Highlights
What is the size of the GCC Digital Out-of-Home (DOOH) Advertising Market?
The GCC Digital Out-of-Home (DOOH) Advertising market is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2022-27. The digital out-of-home advertisements market in the GCC region is in its nascent stage but registering exponential growth. The DOOH ads have been translating into increased brand visibility & greater customer recall, which is gradually translating into sales. Therefore, the brands are increasingly coming up with engaging DOOH advertisements for crowded areas such as public transport infra, highways, malls, stadiums, etc.
What do the growth prospects and trends look like in the GCC Digital Out-of-Home (DOOH) Advertising Industry?
The higher cost of digital billboards, along with the added rental cost for installation spaces, is one of the major challenges for the Digital Out-of-Home (OOH) Advertising market. Due to the higher cost of advertising, mainly at prime locations, vendors prefer to advertise over social media & other advertising platforms rather than buying digital billboards. Additionally, the use of traditional billboards is more in demand due to their lower cost compared to digital billboards, which is again a challenge for DOOH advertising.
Advertising on billboards, bridge banners, rooftop banners, metro ads, and airport ads are among the digital outdoor advertising options available in the GCC region & the cost varies widely depending on the location. Therefore, the cost difference between traditional & digital advertising restricts the end-users like retailers, healthcare, real estate, etc., to switch to digital OOH advertising, hence restricting the growth of the market.
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What Components are encompassed within GCC Digital Out-of-Home (DOOH) Advertising Market segmentation?
The report has divided the market into the following segments:
-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
By End User
-Others (Education, Healthcare, etc.)
-Roadside Lamp Posts
-Public Transport Stations
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Who are the Primary Companies or Entities active in the Industry?
The report covers the major market players including:
-HyperMedia FZ LLC
-Emirates Neon Group
-Hills Advertising L.L.C.
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