Can people who visit your website in the first five seconds tell what you do for a living? Would it be easy for users to access the blog in an emergency? Does your pricing structure make sense? Is the bounce rate low on your website Design?
It may be time to reevaluate your website optimization and design strategies if you’re getting “no” responses to these questions.
When a website’s design supports the user experience, enhances functionality, and complements content appropriately, it truly shines.
Not even the most seasoned web design would blame you if they put these updates at the bottom of their list of website priorities and ignore them. But if you want your design to be truly exceptional, you need to make sure that your website has high-performing content and an outstanding user experience.
Having well-written content on your blog or service pages that goes unnoticed because of poor design, inconvenient navigation, confusing layouts, or lost conversion opportunities is the last thing you want to happen.
The term “website user experience” covers a lot of ground, and it can be difficult to keep track of everything that falls under it while prioritizing what needs fixing.
To begin enhancing your website’s design, what information is necessary?
Here are twelve things you can do to make sure you’re not losing visitors during your website redesign and that you’re making progress in the right way.
Make A Strategy
Having decided that your site could use some TLC, the next step is to make a strategy outlining each of the potential issues and how you intend to address them.
Beginning with their initial visit to your website and ending with their purchase, create a customer journey map.
While doing this, keep in mind the pages they will visit, the content they will read, and the offers they will click on. Your ability to create a Website Design Vancouver that aids in the nurturing of leads through the sales funnel depends on your grasp of this.
One excellent example that has always stood out to me is Leadfeeder’s customer journey map. They made it visually appealing, but you can get your point through just fine without going to that length. It shows the journey that people take through their website and the similarities between the people who end up buying and those who don’t.
If you are having trouble gathering this information or don’t have a customer relationship management system to help you out. One option is to simply talk to your customers. Politely request fifteen to thirty minutes of their time so you can ask them some questions; as an incentive. You could offer them a ten dollar gift card to Amazon or Starbucks. Feel free to interview as many individuals as possible without going overboard.
Next, plot your course of action using this information. With this information in hand, you can pinpoint the most important parts of your website where visitors engage with it.
You should be able to outline the feelings, ideas, objectives, challenges, and opportunities that each of these touchpoints should elicit.
You can guide your design by answering these questions. Is there visual representation that will aid in addressing these areas as you desire? Would you like me to suggest a specific color scheme? Initiating your customer journey map will assist in generating solutions to these inquiries and strengthening your design.
De-clutter and lessen resistance
Some parts of your website will take away from the usefulness and meaning of what you’re attempting to say. Examples include, but are not limited to, overly complicated animations, excessively lengthy content, and “stocky” images used on websites.
Users have an attention span of only eight seconds, so your design shouldn’t distract from making it crystal clear what the user will learn on the page.
The first step is to establish reliable brand guidelines that everyone can follow.
Everything from the fonts to the colors to the images to the icons to the logo should be described in this. Brands may find it challenging to design pages without this. People attempting to convert may become visually confused or distracted by the use of seemingly random colors and font styles and sizes.
Keep the number of on-page animations and interactions to a minimum. Scrolling through a page with pulsating buttons or a section of icons all animated in their own unique way can be distracting and overwhelming.
As an example, let’s check out the website down below. Just so the brand can stay anonymous. I’m removing their logo from the image because I’m approaching this more as a criticism.
Incorporate social evidence
You probably tend to buy things with a lot of four- or five-star reviews from customers who took the time to write about their experiences with the product if you’re like the majority of Amazon shoppers.
Reading these reviews gives us faith that the product will deliver on its promises and meet our needs, which ultimately leads us to buy it.
Everything about your website and product is subject to the same rule. Customers are 58% more inclined to make a purchase after viewing persuasive testimonies from actual customers, according to research.
However, how can you ensure that the visual presentation of your testimonials successfully establishes trust with your users?
You can take a few different approaches, actually. However, before you go any further, decide if you want a textual or video testimonial. Video testimonials have consistently outperformed other types of testimonials. Reason being, being able to see and hear actual people’s faces and voices makes for a more personal connection and keeps the user’s attention for longer.
However, text testimonials are also an option, and they can still help build trust with users when they are designed and integrated properly.
Based in the UK, Upland Adestra develops software for business use that automates marketing and email campaigns. Their testimonial page features four videos, each with its own section.
Add action buttons
After people visit your site (probably via the homepage or blog), you need to direct them to the pages that will increase the likelihood that they will convert. Laziness is rampant, so simplify things for them. So that they don’t waste time and energy searching in vain, please direct them to the correct place.
With this in mind, one of the finest ways to enhance your website’s design is to strategically place calls-to-action in many places, including the top right of your navigation. Below sections that demand action, and at the bottom of each page.
Keep in mind the buyer’s journey at all times. While it may be tempting to litter your website with BOFU calls to action, this strategy is likely to backfire if the user is not yet ready to make a purchase.
On the contrary, you should adapt to the user’s current page view to meet their needs.
Someone is likely still learning about their problem and educating themselves if, for instance. They are on a website learning about the materials used to build a custom closet. Instead of bombarding them with a “contact us” button. Direct them to a detailed resource on materials for creating their dream custom closet. Since this is their immediate worry, they are more likely to make a purchase.
See this in action by looking at this real-life example.
Eight Red Flags That Indicate Your Website Needs a Makeover—Yet You Ignore Them Anyhow. Those who have stumbled upon this article are probably attempting to decide whether redesigning their website is the right choice for them. Displaying a call-to-action that enables them to discover more about it is, thus, logical.
Our offer is a comprehensive guide to website redesign. Where they can discover, with any luck, all the information they need in one convenient location.